Americans are having fewer babies — and pampering them with luxury diapers

A finance story from the U.S., reported by MarketWatch.

Finance · the U.S. · October 22, 2026

From MarketWatch

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

Reported by MarketWatch, October 22, 2026. Read the full story at MarketWatch →

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