Nothing’s brand chief is fed up of ‘boring and generic’ smartphone ads—he shares his marketing strategy for taking on Samsung and Apple

A industry story from the U.S., reported by Fortune.

Industry · the U.S. · October 20, 2026

From Fortune

The brand chief at London-based tech group Nothing explains how he plans to take on Apple and Samsung by rejecting marketing formulas and inviting the customer into the boardroom.

Reported by Fortune, October 20, 2026. Read the full story at Fortune →

More industry from the U.S.

The Apple Store will only let you check out two iPhone Duos · Engadget
TikTok staff raised child safety alarms. Court records show executives failed to act · NPR News
WATCH: Trump announces fuel relief for farmers · ABC News
CNBC Daily Open: Tech rebounds in the U.S., but Asia isn’t buying it yet · CNBC Top News
‘Open your doors for AI’: German chancellor urges businesses to embrace AI as Nvidia announces new investments · CNBC Top News
Trump announces $8B relief program for farmers · The Hill
Meta tweaks its new terms of service after backlash against scraping · Engadget
17 best deals from Amazon’s Holiday Beauty Event, according to a beauty editor · NBC News

All industry →

Open HeyHomees →