Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

A ai pulse story from the U.S., reported by TechCrunch AI.

AI Pulse · the U.S. · October 16, 2026

From TechCrunch AI

Counterfeits of luxury goods are a major problem for fashion houses. Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.

Reported by TechCrunch AI, October 16, 2026. Read the full story at TechCrunch AI →

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