Hailey Bieber sold Rhode to e.l.f. Beauty after she and co-founder Lauren Ratner addressed their main fear in an acquisition

A industry story from the U.S., reported by Fortune.

Industry · the U.S. · October 14, 2026

From Fortune

“It's my baby, it's our baby,” said Bieber, who conceived the makeup and skincare brand as a line of personal must-haves she always has in her routine.

Reported by Fortune, October 14, 2026. Read the full story at Fortune →

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