Gen Z parents let their kids pick their own clothes — and Carter's new rebrand is built around that

A family & kids story from New Jersey, reported by NJ.com.

Family & Kids · New Jersey · October 11, 2026

From NJ.com

The new logo, tagline and ad campaign reflect shifting attitudes among Gen Z parents, who grew 15% as new customers in Q2.

Reported by NJ.com, October 11, 2026. Read the full story at NJ.com →

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